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Playbook
Intermediate~150m total

Performance Management

Goal-setting, feedback systems, ratings vs. continuous performance, and reviews people don’t dread.

For: Managers, HR, founders

Intermediate12 min

Performance Reviews People Don’t Dread

The system around the review matters more than the review itself. A modern approach to goals, feedback, calibration, and the conversation.

Advanced13 min

Career Ladders That Don’t Trap People

How to design IC and management ladders that give people a real path, hold a consistent bar, and avoid becoming a filing system for politics.

Intermediate14 min

Goal-Setting Frameworks: OKRs vs MBOs vs SMART — Which Fits Your Team

OKRs, MBOs, and SMART goals look interchangeable on the surface and produce different behaviour in practice. A practitioner's guide to when each frame works…

Intermediate13 min

Continuous Performance vs Annual Ratings: The Honest Trade-Off

The 2010s 'kill the annual review' movement promised continuous feedback would replace ratings. A decade of evidence shows the picture is more nuanced — most…

Advanced14 min

Calibration Sessions Run Well: The Hidden Operating Layer of Performance Management

Calibration is the meeting that decides whose ratings are real. Done well, it removes manager bias and produces defensible decisions on pay, promotion, and…

Advanced13 min

The PIP that doesn't feel like a trap: scripts, milestones, paper trail

Most PIPs are exit documents in disguise. Here's how to design and deliver one that's actually defensible — 30/60/90 milestones, documented check-ins, and the…

Advanced12 min

Feedback to a senior engineer who thinks they're irreplaceable: a scenario playbook

The 10x engineer who's also tanking team morale is every engineering leader's hardest call. A step-by-step script for the conversation, the 60-day decision…

Intermediate11 min

Calibration prep for a manager who's never done it before: a 5-day worksheet

Walk into your first calibration session with a defensible stack-rank, anchored ratings, and the three sentences you need ready for each report.

Intermediate10 min

Skip-level conversations: what to ask, what to do with the answers

Most skip-levels are awkward small talk that surfaces nothing. A tight question set, a clear contract on confidentiality, and a follow-through ritual that…

Advanced12 min

The promotion process: nominations, packets, committee, and decision

Promotions get political when the process is informal. Here's the end-to-end design — nomination, packet, committee, decision, communication — that holds up…

Advanced11 min

Designing a leveling rubric that survives growth

Leveling rubrics rot at scale. Here's the design pattern — common dimensions, function-specific examples, and the calibration discipline — that keeps the bar…

Beginner7 min

Performance management 101: what it is, what it isn't, and where to start

Performance management isn't the annual review. It's the weekly conversation that makes the annual review feel like a confirmation.

Advanced10 min

The manager effectiveness scorecard: what to measure and how often

Most companies promote managers and then never measure them. A scorecard makes managing visible — five dimensions, mixed evidence, reviewed twice a year, and…

Advanced11 min

Calibration sessions: the facilitator's guide

Calibration is the highest-leverage 3 hours in your performance cycle. Run it badly and you institutionalise unfairness.

Intermediate9 min

Locke & Latham's goal-setting theory — the science behind (and against) OKRs

Half a century of research, 1,000+ studies, one robust finding: specific, difficult goals beat 'do your best' — with conditions.

Advanced12 min

Case study — GE's vitality curve, 1981–2015 (and why every imitation failed)

Jack Welch's 20-70-10 forced-ranking system at GE became the most copied — and most misapplied — performance system in corporate history.