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Playbook
Intermediate~90m total

Employer Brand & Recruitment Marketing

EVP, careers-site teardowns, Glassdoor strategy, candidate funnels, and the marketing discipline behind a hiring brand that compounds.

For: Talent leaders, in-house recruiters, founders, comms partners

Intermediate12 min

Building an EVP From Scratch: The 90-Day Operator's Method

Most EVPs are agency-written posters that no employee recognises and no candidate believes. Here is the 90-day method to build one from actual evidence — exit…

Intermediate11 min

Careers Site Teardown: A 14-Point Audit That Lifts Conversion

Most careers sites convert under 10% of visitors into applicants. The fix is rarely a redesign; it is fourteen specific failures that show up on almost every…

Intermediate10 min

Glassdoor Strategy: A Reputation System, Not a Review-Begging Campaign

Asking employees for 5-star reviews is the wrong play and increasingly transparent. A real Glassdoor strategy is a feedback loop — listen to the signal, fix…